Artwork
The produced result is only as good as the artwork created. Always ensure when using pictures that they are of the highest quality, eg, 300dpi or close to it as possible. This gives the printer a good chance of reproducing as close as possible to the original. Choose text that can be easily reproduced, especially if you have used a small font.
If having a “fancy” font with serifs and using it in 5pt or less, they (the serifs) might not even be visible. Large fonts are not a problem when using special fonts. Avoid using very small text, ie, 4pts or less. Ensure that all fonts are outlined so as to ensure that your fonts do not change.
Adobe Illustrator PDFs are preferred.
Avoid having thin keylines close to the border. If the die cut is even slightly off, and you have used a 1mm border bleeding off, the border will look noticeably incorrect. Use thicker borders, 3mm+ if you can, or have them 2mm+ away from the dieline.
Contact us for a list of our die sizes to save on a new die cost.
Colour Matching
Always use CMYK or choose PMS colours in your artwork.
We will always try and match the colours you have chosen as close as possible. Bear in mind that all printing processes use different stocks and inks and each has a different way in the application of the print.
Please note that it is not always possible to match colours exactly. If you have a sample you would like matched, mail it to us and we will do our utmost to colour match it.
No Artwork
Talk to us if you do not have artwork. If you have a key visual, or rough drawing of the artwork you would like produced, talk to us.
If it is simple enough, we will create it FREE OF CHARGE. We will email you a PDF for your approval, make one round of corrections and then send you another PDF for your final approval. Once we get the go-ahead we will schedule your label for production.
If you are starting out with a new product or you have been printing your labels at home on your inkjet printer and need to produce more professional looking labels, talk to us about some cost-saving ideas, especially the dreaded set-up and plate costs.